WEbsites + branding initiatives + book cover
Shaping
Zenovate AI’s
User Experience
COMPANY
Zenovate AI
ROLE
UX/UI Designer + Branding Strategist
EXPERTISE
UX/UI Design
Graphic Design
Duration
4 months
Website Redesign
Initiated and redesigned of the company’s website (UX + UI)
Marketing Subsites
Improved UX writing
Visuals
Branding Initiatives
Logo redesign
Business cards
Email signatures
Brand style guide
Book Cover Design
Book Cover for Scale or Die, the Ai playbook
UX Stragegy
Align the team with user-centric goals
UX critique and feed sessions
During my internship at Zenovate AI, I drove changes across UX, UI, and branding projects. Working closely with the software development team and the founder, we identified and revamped outdated designs, clarified messaging, and increased interactivity through user-centered design principles. By incorporating user feedback and fostering collaboration, we created a more intuitive and engaging user experience that effectively met user needs and business goals.
The projects focused on modernizing Zenovate AI’s digital and brand presence to better communicate its value, engage users, and drive growth. This included addressing outdated design, unclear messaging, and limited interactivity through user-centered design and collaboration.
Big Wins
💪 Increased website engagement
💪 Delivered a bold and professional book cover
💪 Standardized branding across the company, enhancing professionalism and trustworthiness
What I Did
Assisted in shaping business branding strategies by researching the potential competitors
Revamped Corporate Identity by designing a cohesive color palette, typography, and visual style, and deploying it across all brand touchpoints, including business cards, logos, email signatures, and Zoom backgrounds.
Designed the book cover for The AI Playbook: Scale or Die, enhancing visual appeal and market positioning.
Revamped the website's UI and UX by researching the latest market trends, competitor websites, and design strategies, navigation and visual consistency
Developed clear, and compelling UX writing for marketing subsites targeting the industrial sector in the air conditioning industry, focusing on product benefits, efficiency, and cost-effectiveness.
Transform Zenovate AI’s website into a modern, user-friendly, and engaging platform that reflects the brand's expertise in AI
Process
Research & Planning
Conducted competitor analysis to identify market trends and benchmarks
Interviewed the founder to better understand Zenovate AI’s value proposition
Wireframing and Prototyping
Low-fidelity wireframes
Figma for high-fidelity prototypes
Leveraged Adobe Illustrator and Photoshop
Test interactions with stakeholders
Content Strategy
Rewrite website content using UX writing practises, writing carefully considered information that addresses people's contexts, needs, and behaviors
Team Collaboration
Worked closely with the web engineer
Conducted workshops to teach team members design thinking principles
Time Spent
48 hours, 10 hours of communication, 30 hours of communicating, 8 hours building
Target Audience
Businesses that are aware of AI's potential but unfamiliar with how it can transform their operations
Website Goal
Encourage potential clients to schedule meetups and explore how Zenovate AI can address their business challenges
Improving the Old Website
Before: The previous website was cluttered and failed to communicate Zenovate AI’s value proposition effectively. Users struggled to find relevant information, leading to high bounce rates and low engagement.
Cluttered information and poor layout make it hard for users to take action.
When I joined Zenovate AI, the website wasn’t a priority. Recognising its potential to attract clients, something has to be done:
Pitched the Importance of a Modernized Website
I showed and analysed 20 websites from competitors and showed how better UX could increase sales and lead generation
Introduced UX Principles to the Team
Explained the importance of user-centered design to the team (who are experienced software engineers) focusing on how a well-structured website could help users understand our AI services and take action
After that, leadership is convinced that a good website is a good business move. This initiative resulted in a website that the team is proud of!
Old v.s New
Drag the image slider to see the difference between the old and new Website
The new Zenovate AI website is not only visually appealing but also strategically aligned with business goals, resulting in increased user engagement through interactive demos. The website received positive feedback from stakeholders and a stronger brand identity.
Interactive Features
Users can input their phone numbers and receive an AI-driven call demo, instantly showcasing the product's value
Interactive Ai chatbot to highlight conversational AI capabilities
User-Centered Content
Clear, concise messaging that simplifies AI’s value for businesses
A step-by-step breakdown of services and what clients can expect in meetings, reducing ambiguity
Optimized for seamless navigation, ensuring businesses can quickly find solutions tailored to their needs
Call to Action
Multiple CTAs like "Book a Demo" and "Try for Free" are placed strategically to drive conversions
Modern and Engaging UI
Clean, minimalistic design, easy navigation
Purposeful Design + User Psychology
Every section should be thoughtfully crafted to influence user behavior and emotion
Designed features that address user pain points and reduce barriers to engagement
Standing Out
Introduced interactive elements in websites like AI demos to differentiate Zenovate AI from competitors
With Good UX, Users Stay
I clearly see how crucial UX design leads to success. The whole team is incredibly proud of the final product and the value the revamped website brings. It’s been exciting to see how the changes have made a real impact!
Working in a Fast-paced Environment
During my internship, I learned to adapt quickly to constant changes and tight deadlines, as the company often required rapid turnarounds with new tasks added daily. This experience taught me to prioritize effectively while maintaining design consistency. I also developed strategic thinking skills by diverging from brand norms to create engaging designs for a broader audience. Overall, I strengthened my ability to balance speed and quality in a fast-paced environment.
Leadership wanted a rebrand as the company shifted focus from technical to attracting a broader customer base
The goal was to make the company more presentable and aligned with its new direction
Time Spent
30 hours
This overhaul helped the company present a unified, professional image that resonated with its expanded customer base
Logo Redesign
Created a modern, refreshed logo for a more contemporary look
Redefined Brand Style
Updated brand colors and typography to reflect the new vision
Email Signatures
Standardized designs for professional and consistent communication
Business Cards
Designed clean, modern business cards that reflect the brand’s identity
Incorporated bold typography and a clean design to convey the high-stakes message of scaling businesses with AI
Improved website
Higher session duration
Reduced bounce rates
Positive feedback
From stakeholders on the refreshed branding and marketing assets
"Ah so UX is important!"
Enhanced team understanding of UX principles through workshops and collaboration